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Andrew Hennigan, Consultant, Speaker, Writer
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Lectures
Communication consultant Andrew Hennigan is a compelling speaker on topics related to professional communication. These topics include both practical subjects such as How to Build a Professional Network and topics that give people new insights, like The Myth of the Best Solution. Each lecture lasts about 60-90 minutes with an optional Q&A session and is tailored to suit the specific audience, client needs, the venue and other factors. When time and budget allow he can also design events where a lecture is combined with a practical activity for the audience. Other topics can be covered on request. Contact conseil@andrewhennigan.com or call 0033 6 79 61 42 81 to discuss your ideas.
The Myth of the Best Solution: How Culture Impacts
Technology and Innovation Cultural factors affect technology decisions in surprising ways
and can impede the adoption of innovations that appear to offer
clear advantages. Based on real-world case studies from different
technology fields, this lecture explains why, among other things,
why Xerox invented the personal computer in 1973 but chose not to
market it, why telegraph companies could not see the point of the
telephone, why an abstract decision is the key to the success of
France's TGV network and why it took 6000 years from the invention
of the wheel to making wheeled luggage. Branding in the Search Engine Age: What Every
Professional, Startup or Corporation Needs to Know Today's world is dominated by search algorithms more than most
people realize. Many people start with Google when they are looking
for something and many websites also rely on internal searches to
make functions work. This complicates the already difficult task of
finding suitable brands for products, services and companies. Not
only must they sound good and be available, they must also be
search-engine friendly. In this lecture we explore tested, practical
methods for choosing and implementing a brand that will work well
with search engines, and also with other critical channels like
Facebook and Twitter. Professional Networking: How to Plan, Build and Maintain
Your Network Over the last ten years professional networking has evolved to
become a must-do activity for people at all levels in the
organization. Once seen simply as a tool for career development or
finding business, it has emerged as a key method for enhancing
productivity and influencing others. In this lecture you learn what
professional networking means today, why it is so important and how
to build an effective network using both traditional face-to-face
techniques, social networking websites and other, less obvious,
web-based tools. How to Manage Your Online Professional
Reputation When people are going to hire you or do business with you they
very often type your name into a search engine and see what comes
up. Making sure that you can be found easily and minimizing unwanted
results is therefore something that everyone should be doing,
whether they are already in the workforce or still studying. In this
lecture you will hear how to monitor your e-Reputation, how to make
sure that there are more positive results and what to do with
results that are negative. Based on a simple-to-follow five-step
plan, the lecture allows anyone to improve their online reputation
in days. Media Literacy: How and Why the News Gets into the
Media Few people outside of the world of PR ever stop to ask themselves
how the news gets into the media, but understanding how this works
helps people who consume media to better understand the truth
underlying the messages that we read, hear and see. It also provides
a solid foundation for understanding how media can be used for your
business needs and smoothes the dialog with media relations
professionals and journalists. Based on real-life case studies, this
lecture examines articles that have been published in print media
and explains how and why the news reached the media. Social Media for Business: Basics Every Manager
Needs to Know While consumer and leisure applications are perhaps more visible,
there are also important business uses for social media. They can
play a role in your own professional development, they can play a
key role in the overall communications of your business, even if it
is strictly B2B, and they can also help to motivate employees. This
lecture presents the essential ways in which you can use social
media to achieve your goals and sensible ways to empower employees
without introducing risks. Managing Across Cultural Barriers: How to Deal with Key
Non-Obvious Differences Today it is very common for managers to be responsible for teams
of people from different cultures, from different professions,
different companies and different generations. To manage these teams
effectively an understanding of the impact of cultural differences
on the way people behave is a valuable asset. This lecture presents
some unsuspected differences that impact management and shows how
they can be addressed. Becoming a Compelling and Effective Speaker: How Anyone
Can Master the Art Anyone can become a compelling and effective speaker with a
combination of hard work and some simple-to-learn techniques that
can be mastered in a short time. Aimed at people who are already
competent speakers, this lecture shows how to make the leap from
competence to excellence in any situation where you need to speak or
present to a group of people. Secrets of Productive Email: How to Write, Read and
Manage Email Optimally After several decades as the backbone of business communication,
email shows no sign of being replaced by more modern solutions,
mainly because it is based on interoperable standards so messages
can be exchanged between two people regardless of the client or
provider they use. But many people still use email in a way that is
far from optimal, wasting time for everyone and making their
business less efficient. This lecture presents some simple
techniques anyone can apply to make their own email more efficient
and some ideas to share with colleagues, to boost performance across
the enterprise. Communication Lessons from Aviation: How Techniques
Developed for Flying Airplanes Can Make Your Business More
Efficient Most people in business are totally overwhelmed by messages,
calls and documents to read. The result is that many things that
should be read are not read or at least they are not understood, so
things that should have been done are not, frustrating everyone. Yet
there are many ways in which you can make communication lighter,
simpler and more effective. These techniques come from the world of
aviation where good communication is quite literally a matter of
life and death. This lecture presents key techniques used in spoken
and written communication that allow pilots to get the information
they need quickly and reliably. When Literature Meets Technology: How Fiction Anticipate
Technological developments but Ignores Social Change Way back in 1946 a science fiction writer anticipated a world
where everyone uses a networked computer to access information,
communicate and consume media -- services that were not available
until the latter part of the last decade -- yet he imagined that in
this world the place of women, the role of working class people and
other social factors would be unchanged. Through examples from short
stories, novels and art, this lecture demonstrates that this is not
an isolated example and how this failing teaches us a valuable
lesson.
Copyright 2007-2012 Andrew Hennigan.